When Wellness Needs to Feel Trustworthy Again
Based in Toronto, they are founders of HeLa Nutrition, a wellness company focused on clean, minimal ingredients products: HeLa Nutrition Organic Plant Protein, Pure Marine collagen and Organic Prebiotic Inulin.
All three products are third party lab tested for purity and can be easily incorporated into your lifestyle to help boost protein and fiber intake for the whole family.
Their products are thoughtfully sourced and intentionally simple, free from gums, fillers, oils and unnecessary additives so people can feel confident about what they’re putting into their bodies.
But HeLa is about more than products.
At its core, it’s about education.
Helping people understand why fiber matters.
How protein supports everyday health. And how small, consistent choices can create meaningful change without overwhelm or perfection.
They believe wellness should feel honest.
And accessible.
Where the Idea Began
The idea for HeLa Nutrition grew directly from what they were seeing every day, both professionally and personally.
As healthcare practitioners, and sisters-in-law, Amy and Regan noticed a clear gap in the market.
So many products claimed to be healthy, yet caused bloating, discomfort, or contained ingredients they wouldn’t feel comfortable giving to their own families.
They wanted something better.
A protein powder that was clean, organic, kosher, gluten-free, nut-free, soy-free, dairy-free and still enjoyable to use daily. Something made with integrity, without sacrificing taste or tolerability.
What began as a shared frustration turned into a shared mission: to create wellness products people could truly trust.
Choosing Integrity Over Speed
One of their biggest challenges came at a moment that should have felt like a win.
They sold out and while waiting for their next production run, third-party lab testing flagged the presence of soy. An ingredient that went completely against their standards.
They had a choice.
Move fast.
Or do it right.
They chose to start over.
That meant re-sourcing, reformulating, re-testing, and delaying the relaunc, all to ensure they were delivering exactly what they promised.
It wasn’t easy but it reinforced their why: when people trust you with their health, integrity always comes first.
Cutting Through the Noise
Today, their biggest challenge is reaching the people who would truly benefit from HeLa’s products.
The wellness space is crowded and loud and even the cleanest products require time, education, and trust to stand out.
Amy and Regan know that once people try HeLa, they feel the difference: the challenge is creating that first connection.
They continue to show up by being transparent, accessible and responsive, answering questions directly, listening to feedback, and building real relationships with customers and retailers.
Because trust isn’t built through hype.
It’s built through consistency.
Building With Care
As co-founders, healthcare professionals and parents, time and capacity are their greatest constraints.
They are deeply involved in every part of the business from formulation and quality control to education, customer support and retail relationships because cutting corners has never been an option.
Their professional training and personal values demand a higher standard.
Growth may feel slower at times.
But it’s intentional.
They believe this thoughtful, values-led approach is what will allow HeLa Nutrition to grow sustainably without compromising who they are or why they started.
At Reignelle, we honour women like them, those who choose integrity over urgency, simplicity over noise, and wellness rooted in trust.