Becoming the Support She Never Had
Amber Storey didn’t enter this work from theory.
She entered it from exhaustion.
As a new mother, she struggled deeply with navigating sleep for her own children.
One child was tongue-tied with acid reflux.
Another battled severe eczema.
Her third arrived during the height of the COVID pandemic, when she was caring for a newborn while homeschooling two other children.
The weight was relentless.
Physically.
Emotionally.
Psychologically.
What unsettled her most wasn’t just the lack of sleep, it was the lack of support.
After each birth, she left the hospital armed with information about breastfeeding, blood clots, postpartum depression, and paperwork.
But not a single pamphlet.
Not one page.
Not one conversation about sleep.
To Amber, that absence felt unacceptable.
So she decided to change it.
Gentle Support in a Space Filled With Noise
Amber is a pediatric sleep consultant and coach who supports tired, overwhelmed parents through one of the most vulnerable seasons of life.
Her approach is personal.
Every family receives a customized sleep plan because no two babies, children, or households are the same.
She walks alongside parents with one-on-one coaching, offering guidance, reassurance, and steady support as they navigate their child’s specific sleep challenges.
Her work is rooted in gentleness.
She does not practice cry-it-out methods.
Instead, she uses responsive, supportive approaches that prioritize a baby or child feeling safe, loved, and secure while learning healthy sleep skills.
For many parents, her support becomes a lifeline.
Not just a plan, but a presence.
Running a Business While Holding Families
Building the business itself has been its own challenge.
Amber is a one-woman operation.
She is the sleep consultant, the coach, the scheduler, the accountant, the administrator, and the social media manager, all while supporting families who are often at their breaking point.
Social media, in particular, demanded far more than she expected.
Creating content.
Staying visible.
Educating.
Engaging.
Drawing in an audience.
It became a business within the business.
And yet, she continues to show up because parents need clear, compassionate guidance in a space filled with conflicting advice and loud opinions.
Rewriting the Story of Sleep Training
One of Amber’s biggest hurdles isn’t workload.
It’s misconception.
The term “sleep training” has carried a heavy stigma for years, often equated with letting babies cry alone.
Amber is committed to changing that narrative.
Her work proves that sleep support can be gentle.
Responsive.
Parent-led.
That teaching sleep skills does not mean withdrawing comfort, but offering it consistently and intentionally.
She knows she can’t debunk decades of misinformation alone.
So she lets the work speak.
Through families who feel restored.
Babies who feel secure.
Parents who finally feel supported.
Word spreads where fear once lived.
Why This Work Matters
Amber’s work exists because she knows what it feels like to be exhausted and unsupported.
She built the resource she wished someone had handed her.
Her story is a reminder that some of the most impactful businesses are born not from opportunity, but from absence.
From seeing what’s missing.
And choosing to fill it with care.
Support Changes Everything
At Reignelle, we honor women who turn lived struggle into lifelines for others.
The ones who choose gentleness in spaces shaped by fear.
The ones who advocate for families when systems fall short.
Amber’s story reminds us that rest isn’t a luxury, it’s foundational.
And no parent should have to navigate it alone.
Connect with Amber:
Instagram: @amberssleepconsulting